21/64

21/64 is an independent nonprofit practice providing multigenerational advising, facilitation and training for next generation engagement.

Private Label Tools

Easily add your branding to 21/64’s most popular tools

What are private label tools?

Our tools can be easily branded for any upcoming events, client gifts, or to use in your everyday practice. With a minimum purchase of 100 decks, we are offering you the opportunity to add your branding just by sending us a high-resolution image of your logo. You can also include your organization’s name, website, contact information, event title, or any other details.

Picture Your Legacy®

Looking to showcase your organization as a leader in catalyzing productive and insightful conversation? Discussions on vision and legacy at family gatherings, board meetings or donor events are key to strategic place-based giving and customizing Picture Your Legacy with hyper local images increases effectiveness with donors.

Picture Your Legacy is a set of image cards that guides individuals, groups, and families toward articulating a legacy-be it in business, philanthropy, or life. Images can help to stimulate this process by tapping into the right side of your brain and revealing how you aspire to be in the world.

*CUSTOM CARDS - In addition to private labeling this tool, Picture Your Legacy can be enhanced to speak to your audience with 5 images of your choice that speak directly to your audience. These can include text describing your organization or photos that depict key regional landmarks, reflect issues or values that particularly resonate with those you serve. The private label will personalize the packaging with your organization’s name, logo, and website.

Motivational Values™

At 21/64, we believe that the more your giving is aligned with your values, the more fulfilling and strategic your philanthropy can be.

Each card in our Motivational Values deck represents a value that drives a personal, philanthropic, or business decision. Users can prioritize cards by sorting from top to bottom those values that most motivate their decisions. Utilized with family members, the cards can serve to catalyze discussions across generations.

Exploring Giving

Thinking about how to engage in important conversations around giving can feel overwhelming — where and how to begin? Exploring Giving provides the perfect starting point for users to explore what giving means to them. The second edition of this popular tool includes 50 question cards to prompt conversations and reflections around giving for advisors and clients, next gen, family members, boards, peers, colleagues, and others. No matter your generation, whether you’re a 14-year-old-Gen Z or a traditionalist of 84, have fun as you learn from and about each other.

  • Ask your never-before-raised questions to learn more about yourself and others.
  • Gain insight into yourself and consider action steps based on what you uncover.
  • Share your own reflections in a safe space.
  • Start a discussion. Prompt an open-minded and constructive exchange.

Exploring Next Gen Donors

Exploring Next Gen Donors is a set of 50 question cards that gives users the opportunity to reflect on the kind of donor they want to be and explore their philanthropic approach with others.

  • Ask your never-before-raised questions to learn more about yourself and others. There are no wrong answers.
  • Gain insight into yourself and consider action steps based on what you uncover.
  • Start a discussion. Each question is designed to prompt an open-minded and constructive exchange. We encourage partners to listen actively and maintain empathy for the feelings of others.

Exploring Wealth

21/64 and Relative Solutions created Exploring Wealth, sister deck to Exploring Giving, to offer families, foundation boards, family offices and advisors to families a way to unpack the building blocks of wealth. Each card features an open-ended question inviting family members to discuss role models, values, motivations, and other aspects surrounding wealth in a safe and comfortable way. The cards encourage conversations about what it means to have wealth and to clarify and express values about wealth. The discussion questions provide a unique forum to find comfort and understanding around wealth and they help foster fruitful dialogue concerning this complicated topic.

 

To learn more email [email protected]

 

Reasons People Love 21/64 Tools

Catalytic

Proven Process

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Efficient

Transformational


21/64 tools helped us explore the what, when, and how to include and engage the next generation. We explored our own values and legacy beyond duty and obligation. 21/64’s unique experiential exercises put structure, tools and strategy into the planning process for our family workshop. The workshop was a huge success! The exercises were fun, dynamic and insightful. It strengthened the bond between the generations of our family, and enabled us to feel a deeper connection to purpose and the reason for our families’ existence. It was a great way to cultivate openness, respect for others, work in teams and negotiate the decision making process.

Vicki Vidor
Fouress Foundation, Australia

21/64
2017-06-23T11:24:36-04:00

Vicki Vidor
Fouress Foundation, Australia

21/64 tools helped us explore the what, when, and how to include and engage the next generation. We explored our own values and legacy beyond duty and obligation. 21/64’s unique experiential exercises put structure, tools and strategy into the planning process for our family workshop. The workshop was a huge success! The exercises were fun, dynamic and insightful. It strengthened the bond between the generations of our family, and enabled us to feel a deeper connection to purpose and the reason for our families’ existence. It was a great way to cultivate openness, respect for others, work in teams and negotiate the decision making process.
Thank you!! Your tools and materials are so spot on. They are learnable, highly valuable and useful. I just left a family meeting and it went extremely well. I couldn't have scripted it better had I been asked to imagine what a great outcome would be. I asked the family part way through how they felt about the two tool exercises we did. They were all very positive and really enjoyed doing them.

Lisa Morrison - Chief, Annual Development, UJA Federation of Greater Toronto

21/64
2017-07-03T17:08:11-04:00

Lisa Morrison - Chief, Annual Development, UJA Federation of Greater Toronto

Thank you!! Your tools and materials are so spot on. They are learnable, highly valuable and useful. I just left a family meeting and it went extremely well. I couldn't have scripted it better had I been asked to imagine what a great outcome would be. I asked the family part way through how they felt about the two tool exercises we did. They were all very positive and really enjoyed doing them.
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Bring a Generation Impact Author to Your Next Engagement

Testimonials.


In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.

Janine Lee
President and CEO, Southeastern Council of Foundations

21/64
2021-03-17T17:30:56-04:00

Janine Lee
President and CEO, Southeastern Council of Foundations

In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.
Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

21/64
2021-03-17T17:38:13-04:00

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.
Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

21/64
2021-03-17T17:32:41-04:00

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.
When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

21/64
2021-03-17T17:22:11-04:00

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.
The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.

Joline Godfrey
Author, Raising Financially Fit Kids

21/64
2021-03-17T17:42:58-04:00

Joline Godfrey
Author, Raising Financially Fit Kids

The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.
Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

21/64
2021-03-17T17:29:21-04:00

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.
From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

21/64
2021-03-17T17:39:49-04:00

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.
With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

21/64
2021-03-17T17:41:47-04:00

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.
Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:36:40-04:00

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.
Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

21/64
2021-03-17T17:35:30-04:00

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.
The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:33:52-04:00

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.
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