— CHARLES BEST, Founder, DonorsChoose.org
— HOWARD W. BUFFET
— LESLIE CRUTCHFIELD, Co-Author, Forces for Good and Do More Than Give
— KATHRYN M. MCCARTHY, Director, Rockefeller Trust Company N.A.
“This updated edition… is published at the right time to help philanthropists of all generations.”
— CAROL LARSON, Trustee Emerita, Former President and CEO, The David and Lucile Packard Foundation
“In a time of deep inequity and great need, these rising generations are… transforming the future.”
— JANINE LEE, President and CEO, Southeastern Council of Foundations
“Goldseker and Moody have spent years finding out what drives those best positioned to fund social change.”
— AI-JEN POO, Director, National Domestic Workers Alliance, Co-director, Caring Across Generations
“…uncovers the motives and approaches driving today’s new strategic philanthropists…. truly valuable insights.”
— HOWARD W. BUFFET
READ, WATCH & LISTEN
Getting to Know Generation Impact
Sharna Goldseker and Michael Moody have a conversation with Bob DePasquale - the Founder of Initiate Impact - on how the next generation wants to make a difference in philanthropy.
Speaking of Impact with Bob DePasquale/ August 18, 2022
Getting to Know Generation Impact
Check this out – Sharna Goldseker and Michael Moody discuss the “new recipe for philanthropy,” values, and recommendation for next gen donors on Nonprofit Hub’s Good to Growth Podcast
Good to Growth Podcast - Nonprofit Hub/ April 25, 2022
"Fundraising from Millennials" presented by Sharna Goldseker
For an indepth look at engaging millenial donors, purchase Sharna's interview, "Fundraising from Millennials" for advice, resources, and more.
Fridays with the Fund Raising School Webinar/ February 10, 2022
Stewarding a Legacy
Interested in learning more about impact investing and the next gen’s commitment to impact? Tune in to Jeff Shafer, CEO of CommonGood Capital, discuss multi-generational and next generation philanthropy with Sharna Goldseker, including stories of her philanthropic journey.
CommonGood Capital Podcast/ January 26, 2022
What Should You Know About Next Gen Donors? Do They Matter?
Have two minutes to spare? In this short video, Sharna Goldseker, Co-Author of Gen Impact shares how to engage #NextGenDonors and how they will revolutionize giving for greater impact. Many thanks to Gasby Brown of The Gasby Group for the feature on their nourishing and informative podcast, Nonprofit Nuggets!
The Nonprofit Nuggets - Gasby Brown/ January 13, 2022
How Next-Gen is Shaping Philanthropy with Sharna Goldseker
Sharna was featured on “Colloquium,” a podcast hosted by the financial advisor and founder of Excelsior Capital, Brian Adams. Click here to listen to their discussion of the next generation and how multigenerational advisors can support philanthropic familiy legacies.
The Capital Club Podcast/ December 3, 2021
Understanding Next Generation Donors with Sharna Goldseker
For an taste, check out the "First Day Podcast" through the Fund Raising School at IU, where Shara shares the latest information on working with next gen donors, including practical guides for front-line advisors.
IUPhilanthropy/ November 22, 2021
“Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.”
—Howard W. Buffet, Associate Professor, Columbia University; Co-author, Social Value Investing: A Framework for Effective Partnerships
“From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.”
—Carol Larson, Trustee Emerita, Former President and CEO, The David and Lucile Packard Foundation
“Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.”
—Peter Singer, Ira W. DeCamp Professor of Bioethics, Princeton University; Author, The Life You Can Save and The Most Good You Can Do
“Finally! Goldseker and Moody have produced a sorely needed, clear-minded view of how Millennials and Gen-Xers approach giving. They slash some stereotypes—like Millennial selfishness—and offer other fresh views, showing in some ways how next gen donors approach philanthropy differently than previous generations, such as their willingness to ‘use all the tools’ and drive impact through for-profit as well as more traditional charitable means. But many young philanthropists are also are simply following in their parents' footsteps. This honest look at next-gen philanthropy, told with well-written, real life examples, is a must-read.”
—Leslie Crutchfield, Author, How Change Happens: Why Some Movements Succeed While Others Don’t; Co-author, Forces for Good and Do More Than Give
“In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impact does more than inspire; it also serves as a practical guide to engaging the next generation of giving.”
—Janine Lee, President and CEO, Southeastern Council of Foundations
“The updated edition of Generation Impact comes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as the definitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.”
—Mae Hong, Vice President, Rockefeller Philanthropy Advisors
“Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.”
—Ai-Jen Poo, Director, National Domestic Workers Alliance; Co-director, Caring Across Generations; Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America
“When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.”
—Kay Sprinkel Grace, Consultant, Author, and Founder, Transforming Philanthropy; 2020 AFP Global Fundraising Professional of the Year
“Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.”
—Mark Kramer, Co-founder and Managing Director, FSG; Senior Lecturer, Harvard Business School
“The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.”
—Joline Godfrey, Author, Raising Financially Fit Kids
“Generation Impact profiles a new generation of philanthropists and demonstrates how they could influence society more than any generation to come before them—making this a book relevant to readers from all walks of life.”
—Charles Best, Founder and CEO, DonorsChoose.org
“Generation Impact: How Next Gen Donors are Revolutionizing Giving, by Sharna Goldseker and Michael Moody, shines a powerful, inspiring spotlight on today’s most significant and promising characteristic of American philanthropy—the energy, innovation, and determined quest for impact of Gen X and Millennial donors. This beautifully-written, long overdue book is peopled with an engaging array of young women and men, often speaking in their own names and voices, who are already doing great good for society and who, if history is any guide, are likely to lead America’s philanthropic sector to its most impressive impact-achievement ever! This book is guaranteed to send soaring the spirits of anyone who cares about the present and future of America’s civic sector today.”
—Joel L. Fleishman, Professor of Law and Public Policy, Duke University; Author, The Foundation: A Great American Secret, and Putting Wealth to Work
“This is awesome! A must read. The authors Goldseker and Moody have given voice to a generation of philanthropists who are already beginning to change the face of giving. However, they do much more—they give us access to how this generation thinks about the world, their place in it, and how to create social change. These young people are creating a revolution and the authors—in a cogent and thoughtful manner—enlighten all of us, families and their advisors, about how to further the positive force of their efforts.”
—Fredda Herz Brown, Founder and Senior Partner, Relative Solutions; Founding Board Member, Family Firm Institute; Co-author, The Family Wealth Sustainability Toolkit
“With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.”
—James (Jay) E. Hughes, Jr., Author, Family Wealth: Keeping it in the Family, and Family: The Compact Among Generations; Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts
“If you are looking for a primer on how the next generation of major donors will affect your organization, read Goldseker and Moody's Generation Impact. This is the source for understanding how wealthy Millennials are reshaping philanthropy.”
—Derrick Feldmann, Author, Social Movements for Good, and The Corporate Social Mind; Founder, The Millennial Impact Project
“Even though the book looks at next-generation donors in the USA, most of the trends described in this overdue book can also be found in Europe and around the globe. There will always be cultural differences in giving but overall the book reflects the international perspective, the global connectedness that influences the actions of this next generation. The stories of this book will be a reference of identity for many.”
—Michael Alberg-Seberich, Managing Partner, Active Philanthropy; Managing Director, Beyond Philanthropy, Berlin