“Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.”

—Howard W. Buffet,  Associate Professor, Columbia University; Co-author, Social Value Investing: A Framework for Effective Partnerships

“From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.”

—Carol Larson, Trustee Emerita, Former President and CEO, The David and Lucile Packard Foundation

“Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.”

—Peter Singer, Ira W. DeCamp Professor of Bioethics, Princeton University; Author, The Life You Can Save and The Most Good You Can Do

“Finally! Goldseker and Moody have produced a sorely needed, clear-minded view of how Millennials and Gen-Xers approach giving. They slash some stereotypes—like Millennial selfishness—and offer other fresh views, showing in some ways how next gen donors approach philanthropy differently than previous generations, such as their willingness to ‘use all the tools’ and drive impact through for-profit as well as more traditional charitable means. But many young philanthropists are also are simply following in their parents' footsteps. This honest look at next-gen philanthropy, told with well-written, real life examples, is a must-read.”

—Leslie Crutchfield,  Author, How Change Happens: Why Some Movements Succeed While Others Don’t; Co-author, Forces for Good and Do More Than Give

“In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impact does more than inspire; it also serves as a practical guide to engaging the next generation of giving.”

—Janine Lee, President and CEO, Southeastern Council of Foundations

“The updated edition of Generation Impact comes at a critical juncture for the increasingly complex and uncertain times we’re living in.  The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises.  The Best Practice Guides are provocative and insightful, as well as practical and realistic.  I will be referring to them often as the definitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of  our time.”

—Mae Hong,  Vice President, Rockefeller Philanthropy Advisors

“Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.”

—Ai-Jen Poo, Director, National Domestic Workers Alliance; Co-director, Caring Across Generations; Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

“When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact.  This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.”

—Kay Sprinkel Grace, Consultant, Author, and Founder, Transforming Philanthropy; 2020 AFP Global Fundraising Professional of the Year

“Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.”

—Mark Kramer, Co-founder and Managing Director, FSG; Senior Lecturer, Harvard Business School

“The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.”

—Joline Godfrey, Author, Raising Financially Fit Kids

“Generation Impact profiles a new generation of philanthropists and demonstrates how they could influence society more than any generation to come before them—making this a book relevant to readers from all walks of life.”

—Charles Best, Founder and CEO, DonorsChoose.org