“If you are looking for a primer on how the next generation of major donors will affect your organization, read Goldseker and Moody's Generation Impact. This is the source for understanding how wealthy millennials are reshaping philanthropy.”
 

- Derrick Feldmann, President, Achieve; Lead Researcher, The Millennial Impact Project

“Michael and Sharna are the premier leaders on next gen philanthropy. They eloquently demonstrate the stories and strategies to leverage impact, educating readers on the unique value of next gen donors—today and tomorrow.”

- Emily Davis, Author, Fundraising and the Next Generation
 

“Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.”

- Mark Kramer, Founder and Managing Director, FSG; Visiting Lecturer, Harvard Business School
 

“With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with “engagement”) and why (“to achieve impact”) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.”

-James (Jay) E. Hughes, Jr., Author, Family Wealth: Keeping it in the Family, Family and The Compact Among Generations;  Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts
 

“Generation Impact shows how next gen donors tick, why and how they want to give, and keep giving. The next generation of major donors will change the world like no other philanthropists in history. That is a global movement. From New York to São Paolo, I can attest that Goldseker and Moody’s snapshot of next gen donors is on point.”

- Daniela Nascimento Fainberg, Founder, Instituto Geração, Brazil; Global Philanthropist Circle Representative in Brazil, Synergos Institute; Family Philanthropy Advisor
 

“The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the “next generation” to what Goldseker and Moody reveal is the “now generation”—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.”

- Joline Godfrey, Author, Raising Financially Fit Kids
 

“This book makes me feel good knowing the rising generation is poised to fix all the things. Yay, young people!”

- Nancy Lublin, CEO, Crisis Text Line; Former CEO, DoSomething.org; Founder, Dress for Success
 

“Goldseker and Moody pull the curtain back from the broad terms of “Next Gen” and “Millennial” to help us see the real personalities and lives of those who are using their wealth to change the world. While previous generations and mainstream finance think in "either/or” frameworks of making money or giving grants, these new century fiduciaries operate within an understanding of blended value and seek to structure their capital to generate various levels of financial return with social and environmental impact. Generation Impact profiles a diverse set of actors seeking their own paths to being responsible asset owners in support of our world’s most promising changemakers.”

- Jed Emerson, Founder, Blended Value Group
 

“There is a new generation of donors and the time to get to know them is today! Goldseker and Moody show us how to tap into their philanthropic minds as they transform the world of giving. Filled with fascinating first-person stories as well as insights from years of research, this will be a book you pull off the shelf again and again so you can make the most of the coming philanthropic revolution.”

- David Stillman, Co-author, Gen Z @ Work
 

“This is awesome! A must-read. The authors Goldseker and Moody have given voice to a generation of philanthropists who are already beginning to change the face of giving. However, they do much more—they give us access to how this generation thinks about the world, their place in it, and how to create social change. These young people are creating a revolution and the authors—in a cogent and thoughtful manner—enlighten all of us, families and their advisors, about how to further the positive force of their efforts.”

- Fredda Herz Brown, Founder and Senior Consultant, Relative Solutions; Founding Board Member, Family Firm Institute; Co-author, The Family Wealth Sustainability Toolkit
 

“Goldseker and Moody’s research makes it clear that the Millennial Generation of philanthropists prioritizes impact as a core value. Drawing on the extraordinary  voices of this rising cohort of donors, Generation Impact speaks of their growing emphasis on seeing results, in measurable ways, with the broadest and most sustainable benefit. Carried along by compelling narratives more than dry research data, the reader comes away impressed with how much the current generation is striving to honor the past while energetically adapting philanthropy for the future. Generation Impact is a remarkable book that, like its subjects, renews optimism for the world ahead.”

- James Grubman, PhD, Family Wealth Consultant and Author, Strangers in Paradise: How Families Adapt to Wealth Across Generations
 

“Generation Impact is a masterful compendium of stories, interviews, and survey data that informs us all about the who, the how, and the why of next generation philanthropy. It is an important reference for multigenerational families and their advisors as they address the “now generation” of donors and their unique “tool boxes” of strategies. I particularly found the real life stories in their own words helpful to understand the alignment of the personal, professional, and philanthropic lives of Gen X-ers and Millennials. Sharna and Michael have written a well-documented and seminal book characterized by enthusiasm for the future of family philanthropy as seen through the lens of the next generations. At the same time, they honor the legacy of multigenerational family philanthropy.”

- Kathryn M. McCarthy,  Independent Advisor to families and family offices; Director, Rockefeller Trust Company N.A.
 

“Sharna Goldseker has been the articulate voice of an inter-generational, reflective approach to philanthropy for decades. In this collaboration with Michael Moody, her experiential empathy is augmented with solid social science. Their inspired decision to let this cohort of emerging societal engineers speak “in their own words” has created a window into a history-changing phenomenon.  The book reads like a great coming-of-age novel but carries the impact of a research classic—altogether a major step forward in our understanding of philanthropy, past, present, and future.”

- Kelin Gersick, Founding Partner, Lansberg, Gersick and Associates; Author, Generations of Giving: Leadership and Continuity in Family Foundations; Clinical Instructor in Psychology, Yale School of Medicine
 

“Even though the book looks at next-generation donors in the USA, most of the trends described in this overdue book can also be found in Europe and around the globe. There will always be cultural differences in giving but overall the book reflects the international perspective, the global connectedness that influences the actions of this next generation. The stories of this book will be a reference of identity for many.”

- Michael Alberg-Seberich, Managing Partner, Active Philanthropy; Managing Director, Beyond Philanthropy, Berlin