Generation Impact

New!

An insider’s guide to the coming philanthropic revolution.

“.…uncovers the motives and approaches driving today’s new strategic philanthropists…. truly valuable insights.”

HOWARD W. BUFFETT

“This honest look at next-gen philanthropy, told with well-written, real life examples, is a must-read.”

LESLIE CRUTCHFIELD

Coauthor, Forces for Good and Do More Than Give

About the Book

GENERATION IMPACT: How Next Gen Donors Are Revolutionizing Giving

An insider’s guide to the coming philanthropic revolution

Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever.

About the Authors

Sharna Goldseker is a speaker, writer, consultant, and today’s leading expert on multigenerational and next generation philanthropy. A next gen donor herself, she offers a trusted insider’s perspective. As executive director of 21/64, the nonprofit practice she founded to serve philanthropic and family enterprises, Sharna has created the industry’s gold-standard tools for transforming how philanthropic families define their values, collaborate, and govern.

Michael Moody helps people navigate today’s complex world of giving and social innovation. He holds the world’s first-ever endowed chair for family philanthropy, the Frey Foundation Chair at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University. A well-known commentator on the vital role that philanthropy plays in our lives, he is coauthor of Understanding Philanthropy: Its Meaning and Mission and The Philanthropy Reader.

Hear the Authors Speak

There’s nothing like seeing and hearing from the experts firsthand. Sharna Goldseker and Michael Moody—both accomplished speakers—are booking appearances now. Bring the authors to your next event.

Buy the Paperback

After 3+ years, Generation Impact has sold over 15,000 copies and the authors have delivered over 100 book talks across the United States and counting. That book pulled back the curtain on rising next gen donors ― the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. This new paperback edition includes practical resources designed to help those who work with next gen donors to engage with them in even more productive and effective ways.

Meet Featured Next Gen Donors

Next gen donors, many featured in Generation Impact, are some of today’s most active, innovative, and inspiring next gen changemakers. Meet them and learn more about the organizations they support and how to connect.

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For bulk and special sales, please contact [email protected]

Get Updates on GENERATION IMPACT Resources & News.

Testimonials

"The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix."

Joline Godfrey

Author, Raising Financially Fit Kids

“Generation Impact is THE defining resource on the subject of how this rising generation is transforming philanthropy. Sharna and Michael’s deep command of their material and their nuanced insights about who these donors are, why they give, and how they envision creating the world they want to live in will inspire the listener with fresh ideas and hope for what is possible. Amongst all the terabytes of material out there about “Next Gen” giving, Generation Impact is the only one that is consistently in my “must read” list of recommendations.”

Mae Hong

Rockefeller Philanthropy Advisors

"The updated edition of Generation Impact comes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time."

Mae Hong

Rockefeller Philanthropy Advisors

“I just have to let you know how much I loved your book. It’s been on my reading list for a long time but the timing is perfect for me right now. I’m working with an entrepreneur who says he wants to get his adult children involved with his two foundations, but their causes don’t make sense to him. In case he doesn’t read the whole book, I’m going to tag pages for him that really resonated with me. Thank you again for sharing such wisdom. And, for the training I enjoyed so many years ago—it resonates with me to this day. I just bought 10 books to have in my office to give to clients. I’m confident that they won’t last long and I’ll be buying more.”

Randy Kaufman

EMM Wealth