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21/64

21/64 is an independent nonprofit practice providing multigenerational advising, facilitation and training for next generation engagement.

About Us

Established in 2002, 21/64 has evolved from a program with the Andrea & Charles Bronfman Philanthropies into an independent 501c3 nonprofit practice providing multigenerational advising, facilitation and training for next generation engagement, especially within family philanthropy and other family enterprises.

We specialize in serving families with funds, foundations or other family enterprises as well as wealth and philanthropy advisors—so that multiple generations can work, give and serve together more effectively.

21/64 Values

Statement on Racial Justice

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Combined years of experience working in this field
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Multigenerational families we’ve worked with
600
Professional Advisors who have been through a 21/64 Training
900,000
Cups of coffee we consume each year

21/64 Means Multigenerational.

Over the years, many people have asked us what 21/64 means. The name is a symbol of our multigenerational approach to family collaboration. “21” symbolizes the time when young people come of age, and “64” an age typically associated with people thinking about their legacies. “21/64” describes the approach we take to helping multigenerational families work together. The numbers are not meant to be exclusive of people older or younger, rather to be representational of our multigenerational scope and inclusive of the five generations above age 21 in American society today.

Testimonials.


21/64 joined us and the Cherry Hill Federation and Jewish Book Council at our leadership development kick-off event with all synagogue, day school, and Federation agency boards. Sharna Goldseker spoke about the book, The Grandparent Legacy Project. We had about 70 community lay leaders attend and all felt they got some great information on how to start a dialogue with individuals about creating a legacy with money or personal values. It was a very nice event and Sharna really worked with us to cater to our community and needs.

Sabrina Spector, Director
Katz Jewish Community Center

21/64
2017-06-23T11:04:47-05:00

Sabrina Spector, Director
Katz Jewish Community Center

21/64 joined us and the Cherry Hill Federation and Jewish Book Council at our leadership development kick-off event with all synagogue, day school, and Federation agency boards. Sharna Goldseker spoke about the book, The Grandparent Legacy Project. We had about 70 community lay leaders attend and all felt they got some great information on how to start a dialogue with individuals about creating a legacy with money or personal values. It was a very nice event and Sharna really worked with us to cater to our community and needs.
The 21/64 training was one of the best uses of my time and resources for my business of advising wealthy families. I have used several of the tools to help deepen the relationships I have with the families I serve. Additionally, I have found the techniques learned in the training to be very useful in the hiring and training process for new employees as well as the 'getting to know you' phase of new client relationships. I cannot recommend 21/64 enough if you are looking for new and value-added ways to serve your clients and their families in their philanthropy.

Charlie Jordan
Partner/Wealth Advisor, Brightworth

21/64
2017-06-23T11:13:51-05:00

Charlie Jordan
Partner/Wealth Advisor, Brightworth

The 21/64 training was one of the best uses of my time and resources for my business of advising wealthy families. I have used several of the tools to help deepen the relationships I have with the families I serve. Additionally, I have found the techniques learned in the training to be very useful in the hiring and training process for new employees as well as the 'getting to know you' phase of new client relationships. I cannot recommend 21/64 enough if you are looking for new and value-added ways to serve your clients and their families in their philanthropy.
21/64 tools helped us explore the what, when, and how to include and engage the next generation. We explored our own values and legacy beyond duty and obligation. 21/64’s unique experiential exercises put structure, tools and strategy into the planning process for our family workshop. The workshop was a huge success! The exercises were fun, dynamic and insightful. It strengthened the bond between the generations of our family, and enabled us to feel a deeper connection to purpose and the reason for our families’ existence. It was a great way to cultivate openness, respect for others, work in teams and negotiate the decision making process.

Vicki Vidor
Fouress Foundation, Australia

21/64
2017-06-23T11:24:36-05:00

Vicki Vidor
Fouress Foundation, Australia

21/64 tools helped us explore the what, when, and how to include and engage the next generation. We explored our own values and legacy beyond duty and obligation. 21/64’s unique experiential exercises put structure, tools and strategy into the planning process for our family workshop. The workshop was a huge success! The exercises were fun, dynamic and insightful. It strengthened the bond between the generations of our family, and enabled us to feel a deeper connection to purpose and the reason for our families’ existence. It was a great way to cultivate openness, respect for others, work in teams and negotiate the decision making process.
Danielle led a session for us for about 120 of our high-end clients. It was an interview with one set of family members about the messages they were given about philanthropy growing up and how they are playing out differently in their lives. was so much energy and discussion around the tools and exercises, with participants discussing who else they wanted to try them with. Many of them have contacted me since to inquire about how best to do so!

Sue Schwartzman, Principal
Sue Schwartzman Philanthropic Consulting

21/64
2017-08-16T13:55:36-05:00

Sue Schwartzman, Principal
Sue Schwartzman Philanthropic Consulting

Danielle led a session for us for about 120 of our high-end clients. It was an interview with one set of family members about the messages they were given about philanthropy growing up and how they are playing out differently in their lives. was so much energy and discussion around the tools and exercises, with participants discussing who else they wanted to try them with. Many of them have contacted me since to inquire about how best to do so!
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Bring a Generation Impact Author to Your Next Engagement

Testimonials.


Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

21/64
2021-03-17T17:38:13-05:00

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.
Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

21/64
2021-03-17T17:29:21-05:00

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.
The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.

Joline Godfrey
Author, Raising Financially Fit Kids

21/64
2021-03-17T17:42:58-05:00

Joline Godfrey
Author, Raising Financially Fit Kids

The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.
The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:33:52-05:00

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.
Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

21/64
2021-03-17T17:35:30-05:00

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.
When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

21/64
2021-03-17T17:22:11-05:00

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.
From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

21/64
2021-03-17T17:39:49-05:00

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.
Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

21/64
2021-03-17T17:32:41-05:00

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.
In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.

Janine Lee
President and CEO, Southeastern Council of Foundations

21/64
2021-03-17T17:30:56-05:00

Janine Lee
President and CEO, Southeastern Council of Foundations

In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.
Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:36:40-05:00

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.
With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

21/64
2021-03-17T17:41:47-05:00

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.
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