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21/64

21/64 is an independent nonprofit practice providing multigenerational advising, facilitation and training for next generation engagement.

Press

Don’t Ignore Next-Gen as the Wealth Transfer Begins
Chronicle of Philanthropy, April 2025

The Great Wealth Transfer: Will It Be Great for Nonprofits?
Chronicle of Philanthropy, April 2025

Philanthropy Advising Is a ‘Wild West’ — and Increasingly Influential
Chronicle of Philanthropy, February 2025

Next Gen Donor Learning: Lessons for Effective Programs from Houston and the Field
Dorothy A. Johnson Center on Philanthropy, 21/64 Inc, and Greater Houston Community Foundation, April 2022

Charities Adapt to Engage with Influential Wave of Next-Gen Donors
Canadian Family Offices, April 2022

Beyond giving: Generation Impact and the crises of 2020
Alliance, October 2021

88 Percent of Affluent Households Donated in 2020, New Study Says
Chronicle of Philanthropy, September 2021

Wealth Planning: Charitable Giving Across the Generations 
Central New York Community Foundation, July 2021

Next-gen donors pursue immediacy, social change during pandemic
MiBiz, May 2021

How Today’s Crises Are Affecting Young Donors’ Giving
Chronicle of Philanthropy, October 2020

Top Philanthropy Research Prize Awarded to Book on Next Gen Donors
Association of Fundraising Professionals, April 2019

Expert Q & A: How do Learning Needs and Styles Differ Across Generations, and How Can Family Foundations Teach Philanthropy to the Next Generation?
Learn Philanthropy, 2019

Sharna Goldseker and Michael Moody, Co-authors of Generation Impact, Join Denver Frederick
Denver Frederick, The Business of Giving, February 2018

Learning to Bridge a Generation Gap in Philanthropy
Joanne Kaufman, The New York Times, July 2017

Children's Giving Circle involves kids in hands-on philanthropy
Joyce Gannon, Pittsburgh Post-Gazette, May 2016

How to Raise Philanthropic Kids
Kara Baskin, Jewish Boston, April 2016

Wealthy donors differ by generation
Pamela Yip, Dallas Morning News, February 2015

’Tis the Season: Find Out What Motivates Next-Gen Givers
John Brothers, Nonprofit Quarterly, December 2014

A New Golden Age Of Philanthropy: What's Driving Next-Gen Giving?
Northwestern MutualVoice Team, Forbes, December 2014

This Thanksgiving, Foster an Attitude of Gratitude
Stefanie Zelkind, eJewish Philanthropy, November 2014

Expert Q & A: How do learning needs and styles differ across generations, and how can family foundations teach philanthropy to the next generation?
Interview with Sharna Goldseker, LearnPhilanthropy, October 2014

The Family Diagram: A tool for building engagement and resilience in family foundations
Danielle Oristian York, GrantCraft blog, October 2014

Expert Q & A: How do learning needs and styles differ across generations, and how can family foundations teach philanthropy to the next generation?
Interview with Sharna Goldseker, LearnPhilanthropy, October 2014

'Next Gen Donors' demand to see results
Susan Swan Smith, Dallas News, April 2014

Including the Young and the Rich: White House Hosts ‘Next Generation’ Young and Rich
Jamie Johnson, The New York Times, April 2014

Young Jews Still Donate to Faith-Based Charities
Romy Zipken, Tablet, August 2013

Young Jewish Donors 'Far More' Likely To Give To Faith-Based Organizations Than Non-Jews: Report
Eleanor Goldberg, The Huffington Post, August 2013

How to Raise Money From Young Donors Ben Gose, The Chronicle of Philanthropy, August 2013

A Snapshot of Jewish Next Gen Donors
eJewish Philanthropy, August 2013

Will the Next Generation Give?
Jewish Daily Forward, August 2013

Young Donors Give In New Ways Robert Goldblum, The Jewish Week, August 2013

How Will Millennials Give? 5 Questions for Sharna Goldseker, Managing Director, 21/64
Laura Cronin, Philantopic, July 2013

What It Means To Be A Philanthropist – Gen Xers and Millennials Weigh In
Michael Moody and Sharna Goldseker, Forbes, April 2013

Next Gen Donors: respecting legacy, revolutionising philanthropy
Philanthropy Impact, March 2013

Next generation of donors committed to philanthropy
Bruce DeBoskey, The Denver Post, February 2013

In study of next generation donors, good news for start-ups, social entrepreneurs and innovators
Emi Kolawole, The Washington Post, February 2013

Getting the Boot
Jerry Gleeson, WealthManagement.com, January 2011

'The Kids Are Now Adults': What Foundation Trustees Need to Know About Young Board Members
The Chronicle of Philanthropy, April 2010

Who's in Charge Here? Retaining the Next Generation in Philanthropy
The Huffington Post, March 2010

Grandparent Project Helps Open Door to Philanthropy
Betsy Nelson, The Daily Record, October 2009

Foundations Face Pitfalls When Heirs Take Over
J. Alex Tarquinio, The New York Times, November 2008

Philanthropic shift
Sacha Peiffer, The Boston Globe, December 2007

New Fund Gives Young Jews a Place at the Table
Rebecca Spence, Forward.com, November 2007

Forward 50
Forward.com, November 2007

The Kids Are Alright
Liel Leibovitz, The Jewish Week, June 2007

Giving as a Family
Community Foundations of America, June 2007

The Gifts of Youth
Rahel Musleah, Hadassah Magazine, May 2007

Paying It Forward
Carol Lippert Gray, Contribute, May/June 2006

Bring a Generation Impact Author to Your Next Engagement

Testimonials.


Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:36:40-04:00

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.
In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.

Janine Lee
President and CEO, Southeastern Council of Foundations

21/64
2021-03-17T17:30:56-04:00

Janine Lee
President and CEO, Southeastern Council of Foundations

In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.
The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.

Joline Godfrey
Author, Raising Financially Fit Kids

21/64
2021-03-17T17:42:58-04:00

Joline Godfrey
Author, Raising Financially Fit Kids

The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.
Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

21/64
2021-03-17T17:38:13-04:00

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.
Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

21/64
2021-03-17T17:32:41-04:00

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.
When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

21/64
2021-03-17T17:22:11-04:00

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.
The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:33:52-04:00

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.
From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

21/64
2021-03-17T17:39:49-04:00

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.
Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

21/64
2021-03-17T17:35:30-04:00

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.
With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

21/64
2021-03-17T17:41:47-04:00

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.
Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

21/64
2021-03-17T17:29:21-04:00

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.
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