An insider’s guide to the coming philanthropic revolution

Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever.

As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure.

Big donors who sit at the apex of giving affect your life more than you might know. Whether Gen Xers or Millennials, America’s next generation of rising donors will have an outsized impact on the causes we all care about, eclipsing even those famous philanthropists who have come before. But who are these next gen donors? And how will they change big giving?

Generation Impact puts you at the heart of today’s philanthropic revolution. Based on years of research and candid insights from the vanguard of next gen donors, this book offers a rare profile of the new face of philanthropy. You will get a look inside the “Impact Revolution” already under way in the world of giving, and learn what this revolution means for all of us. Generation Impact includes fascinating first-person accounts from next gen donors like Justin Rockefeller, Victoria Rogers, Hadi Partovi, John R. Seydel, Alex Soros, and Katherine Lorenz. Find out, directly from them:

How they want to revolutionize giving to expand its positive impact on our lives and our communities.
Which causes interest them, and how they want to engage with those causes.
Which new tools and strategies for change excite them most.
What they are learning from previous generations, and what they want to bring to their work alongside those generations.

Changing philanthropy in fundamental ways will be messy. But it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to those who work closest with these next gen donors on how to engage, nurture, and encourage them as they reshape major giving, making their mark on history. Families, advisors, nonprofit professionals, and anyone who cares about a cause will learn how to help these rising donors channel their enthusiasm—and their wealth—to make the most positive difference in today’s world.
Testimonials
Your research-based approach resonates. Having the voices of Justin and others included brings a depth and richness to the work as well. The message is not only about finding ways to engage new donors, but also to encourage organizations to evolve and grow to be strategically and fully present in the philanthropic space

—Shelley Good, VP of Resource Development, Oxfam America