Discover the values that drive your decisions.
Motivational Values® is a high-impact tool designed to spark meaningful conversations about what drives decision-making — whether personal, philanthropic, or financial. By identifying and prioritizing core values, users gain clarity, alignment, and insight into the choices that shape their lives and work.

What’s included

• Deck of cards representing a wide range of values, each with a clear definition.
• Updated in 2021 to reflect today’s conversations, with revised definitions and new values added.
• High-quality, recycled materials, printed in the U.S.
• Can be used individually for reflection or collectively to catalyze discussion across difference.

Who it’s for

• Individuals seeking to understand what motivates their decisions.
• Families, boards, and philanthropic advisors facilitating values-based conversations.
• Professionals guiding clients, donors, or teams to align decisions with core values.

Use it in practice

• Sort and prioritize cards to uncover the values that most influence decisions.
• Use in one-on-one or group sessions to catalyze dialogue and insight.
• Support strategic planning, philanthropy, or personal reflection grounded in values.

See it in action
Experience Motivational Values® in 21/64 Approach Training, where facilitators guide participants in uncovering, prioritizing, and applying values to decision-making processes.

Click here to download the Motivational Values® Facilitator’s Guide.