The purpose of this guide is to help you with this crucial task of engaging the donors that we call “Generation Impact.” Building on the research and analysis presented in our book, Generation Impact: How Next Gen Donors Are Revolutionizing Philanthropy (Wiley, 2017), this guide looks at the specific implications for nonprofit professionals and fundraisers. It provides best practices and highly practical takeaways that will help you rethink and retool your donor engagement strategies for next gen major donors.