Presented with the Greater Houston Community Foundation and Dorothy A. Johnson Center for Philanthropy
Everyone involved in philanthropy needs to do a better job of helping rising, powerful major donors become the kind of informed, strategic, committed donors we all need them to be. This report seeks to help the field do better in guiding these essential next gen donor learning journeys by offering guidance on designing effective programs for them.
We identify here some core questions facing any next gen donor learning effort, and we offer “good practice” recommendations for tackling each question. Our assessments and recommendations are based in part on a review of other such programs as well as our experiences facilitating next gen donor learning. But the primary evidence comes from an in-depth case study we conducted of ten years of next gen donor engagement and learning at Greater Houston Community Foundation.
The experiences of this large community foundation in Houston, as well as examples from other institutions, are used here to identify the challenges facing any such program for next gen donor philanthropic development, and to offer practical guidance for addressing those challenges. We expect this to be broadly useful to other community foundations, multigenerational donor families, advisors, peer networks, nonprofits, and other organizations supporting and engaging next gen donors.
Jen Laun
CFP ®
Jen Laun
CFP ®
Roy Kozupsky, Partner in Private Client Department of Moses & Singer, LLP
Roy Kozupsky, Partner in Private Client Department of Moses & Singer, LLP
201 Training Participant
201 Training Participant
201 Training Participant
201 Training Participant
201 Training Participant
201 Training Participant