Gen Impact Research

KEY FINDINGS

The Sample

  • Most of the next gen donors in the interview and survey samples of this project are inheriting the wealth they use for giving, and others are first-generation wealth creators.
  • Most report current personal net worth over $1 million and annual family giving over $250,000, including many whose families give well over $1 million annually.
  • About a quarter have a donor-advised fund of their own, and 1 in 7 have a private foundation. Most are involved with funds and foundations created by their parents, grandparents, and others.
  • Roughly 90% are Caucasian, and the rest identify with multiple other race/ethnicity categories.
  • They live across the United States, but some were born abroad.
  • Roughly 3 out of 4 attend religious services at least once a year and/or claim a religious affiliation (nearly all Christian or Jewish), but only about 1 in 4 attend services once a month or more.
  • Nearly all of them identify as politically liberal or moderate/independent.

THE REPORTS

Enter your email address to download free PDF.

Enter your email address to download free PDF.

Funders

Our funders have shown a strong commitment to family philanthropy and investing in the next generation over the years. We thank them deeply for demonstrating that dedication again through their underwriting of these various research projects including #NextGenonors, The Future Of Jewish Giving and Generation Impact.
[divider style="single" border="small" color="#ffffff"]

Andrea and Charles Bronfman Philanthropies
Frey Foundation
Frieda C. Fox Family Foundation
Grand Valley State University
Joyce and Irving Goldman Family Foundation
Max M. and Marjorie S. Fisher Foundation
Morningstar Foundation
Shelley and Sheldon Goldseker
Tarsadia Foundation
Tecovas Foundation

SPECIAL THANKS

The distribution partners below provided invaluable help by circulating the 2020 survey to next gen donors around the country.

[divider style="single" border="small" color="#ffffff"]

Greater Houston Community Foundation

 GMA Foundations

Art Funders Forum

Avital Ingber

Baltimore Community Foundation

CivicAIM

Gail Norry

Illumination360

Jewish Federation of Cleveland

Jewish Federation of Greater Portland

Joline Godfrey

Rose Community Foundation

Slingshot

The Associated: Jewish Federation of Baltimore

The Community Foundation for Northeast Florida

The Minneapolis Foundation

The Philanthropy Workshop