In a time of significant societal change, donors and advisors are navigating shifting priorities and evolving roles. To better understand these dynamics, 21/64 partnered with the National Network of Consultants to Grantmakers (NNCG) to conduct a national study in 2024 exploring the donor-advisor relationship and the key trends shaping the field of philanthropic advising.
More than 540 consultants, donors, advisors, and funders responded to the national benchmarking survey led in partnership by both organizations. The findings offer timely insights into the evolving landscape of philanthropic advising and highlight the critical shifts influencing the field today.
Acknowledgements
We are deeply grateful to the Joyce and Irving Goldman Family Foundation for their generous support, which made this research possible. We extend our sincere appreciation to Lisa McGill, NNCG member and board member, whose leadership and vision served as the catalyst for this collaborative effort. We also thank Dr. Michael Moody, Professor of Philanthropic Studies at the Lilly Family School of Philanthropy at Indiana University, for his expertise and thought partnership throughout the research process. Finally, we extend our gratitude to graphic designer Laurie Fink who brought clarity and impact to the presentation of our findings.