Private Label Tools

Easily add your branding to 21/64’s most popular tools

Make 21/64 Tools Your Own

Bring your organization’s brand or family identity to life with 21/64’s customizable tools, perfect for events, client gifts, or everyday use in family giving advising. Starting at just 100 decks, you can add logos, names, websites, or event titles to favorites like Picture Your Legacy®, Motivational Values®, Exploring Giving, Exploring Next Generation Donors, and Exploring Wealth.

What are private label tools?

Our tools can be easily branded for any upcoming events, client gifts, or to use in your everyday practice. With a minimum purchase of 100 decks, we are offering you the opportunity to add your branding just by sending us a high-resolution image of your logo. You can also include your organization’s name, website, contact information, event title, or any other details.

A software box with a red and white design, displaying the text PICTURE YOUR LEGACY and COMPANY NAME with a hexagon logo on the front. The background is light gray.
Picture Your Legacy®

For the Picture Your Legacy® tool, you are also able to include up to five custom images, such as regional landmarks, pictures of community members or organizational text, to make the experience even more meaningful and relevant for your donors, clients or family members.

Looking to showcase your organization as a leader in catalyzing productive and insightful conversation? Discussions on vision and legacy at family gatherings, board meetings or donor events are key to strategic place-based giving and customizing Picture Your Legacy with hyper local images increases effectiveness with donors.

Picture Your Legacy is a set of image cards that guides individuals, groups, and families toward articulating a legacy-be it in business, philanthropy, or life. Images can help to stimulate this process by tapping into the right side of your brain and revealing how you aspire to be in the world.

*CUSTOM CARDS – In addition to private labeling this tool, Picture Your Legacy can be enhanced to speak to your audience with 5 images of your choice that speak directly to your audience. These can include text describing your organization or photos that depict key regional landmarks, reflect issues or values that particularly resonate with those you serve. The private label will personalize the packaging with your organization’s name, logo, and website.

A stack of blue cards labeled Motivational Values sits next to white cards with Company Name and Motivational Values printed on them, used for prioritizing decision-making values.
Motivational Values®

At 21/64, we believe that the more your giving is aligned with your values, the more fulfilling and strategic your philanthropy can be.

Each card in our Motivational Values® deck represents a value that drives a personal, philanthropic, or business decision. Users can prioritize cards by sorting from top to bottom those values that most motivate their decisions. Utilized with family members, the cards can serve to catalyze discussions across generations.

A dark gray product box with the words EXPLORING GIVING in white and green text, a simple hexagon icon, and the placeholder text COMPANY NAME at the bottom. The background is light gray.
Exploring Giving

Thinking about how to engage in important conversations around giving can feel overwhelming — where and how to begin? Exploring Giving provides the perfect starting point for users to explore what giving means to them. The second edition of this popular tool includes 50 question cards to prompt conversations and reflections around giving for advisors and clients, next gen, family members, boards, peers, colleagues, and others. No matter your generation, whether you’re a 14-year-old-Gen Z or a traditionalist of 84, have fun as you learn from and about each other.

  • Ask your never-before-raised questions to learn more about yourself and others.
  • Gain insight into yourself and consider action steps based on what you uncover.
  • Share your own reflections in a safe space.
  • Start a discussion. Prompt an open-minded and constructive exchange.
A dark gray product box with the text NEXTGEN DONORS vertically aligned, EXPLORING in large white letters, and COMPANY NAME with a hexagon outline near the bottom.
Exploring Next Gen Donors

Exploring Next Gen Donors is a set of 50 question cards that gives users the opportunity to reflect on the kind of donor they want to be and explore their philanthropic approach with others.

  • Ask your never-before-raised questions to learn more about yourself and others. There are no wrong answers.
  • Gain insight into yourself and consider action steps based on what you uncover.
  • Start a discussion. Each question is designed to prompt an open-minded and constructive exchange. We encourage partners to listen actively and maintain empathy for the feelings of others.
A dark gray product box displays the words EXPLORING in white and WEALTH in orange vertically. Below is a hexagon icon and the text COMPANY NAME in white, with a minimalist design.
Exploring Wealth

21/64 and Relative Solutions created Exploring Wealth, sister deck to Exploring Giving, to offer families, foundation boards, family offices and advisors to families a way to unpack the building blocks of wealth. Each card features an open-ended question inviting family members to discuss role models, values, motivations, and other aspects surrounding wealth in a safe and comfortable way. The cards encourage conversations about what it means to have wealth and to clarify and express values about wealth. The discussion questions provide a unique forum to find comfort and understanding around wealth and they help foster fruitful dialogue concerning this complicated topic.

For bulk and special sales, please contact [email protected]
Catalytic
Proven Process
Easy to use
Data Safe
Efficient
Transformational

HOW TO GET STARTED

The process is simple: send us your high-res images, and we’ll integrate them into packaging and content, creating personalized tools that spark meaningful conversations about vision, values, and legacy. 

The result? Stronger organizational and family identity, more engaging interactions, and deeper connections across generations.

In addition to private labeling, we offer bulk discounts, as well as customization for other tools and translations into different languages on a case-by-case basis.

Testimonials

"The co-branded Picture Your Legacy® cards were effective icebreakers in both individual and group settings. The images are so evocative it didn’t take much encouragement for advisees to imagine beyond the literal images. Additionally, the deck was an attractive take home gift, unique among pens, notepads or other swag."
Sue Merrilees
Science Philanthropy Alliance
“Bessemer Trust approached 21/64, a longstanding education, training, and thought leadership partner to white label the Growing Goodness tool. Bessemer’s expert advisors look forward to leveraging 2164’s evidence-backed tool to support meaningful conversations for parents and caregivers committed to next gen empowerment, family legacy, and community change. We are grateful to the 2164 team for their leadership.”
Alyson Wise
Bessemer Trust
"I worked with the 21/64 staff to customize Picture Your Legacy®. We added four distinct Bay Area images to the deck and branded the box with our logo. In addition, I included a card with our mission and in invitation to users to call on of the organization’s professional staff to assist with the exercise and/or with taking the outcomes from it to the next level. The customized decks were so popular, that at the first event, half of my new stash walked out the door with interested clients. There was incredible energy and discussion around the image cards among participants, and who else they wanted to try them with. Many have contacted me since to inquire about how best to use the tool, or if they can purchase them. I love that not only are the decks are so useful, but they are very popular and well received with clients and now have our logo and contact number on them. I highly recommend customization or anyone who regularly uses Picture Your Legacy®."
Susan Schwartzman
Sue Schwartzman Philanthropic Consulting