Due to the Covid-19global health event, 21/64 will be rescheduling this training for a later date.
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21/64

21/64 is an independent nonprofit practice providing multigenerational advising, facilitation and training for next generation engagement.

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NEW!

Twenty Years Later: A Longitudinal Study of Next Gen Donors

We are honored to share the release of our impact report marking 20 years of next gen donor engagement through 21/64’s Grand Street program. The first longitudinal study of its kind, this impact report provides a comprehensive look at the evolution of next gen donors, first-person quotes and stories from donors, and strategies for engaging this critical group.

Check out the full report and read features of two organizations that built next gen programs inspired by Grand Street.

To Download the Free Report.

Next Gen Donor Learning: Lessons for Effective Programs from Houston and the Field

Together with the Dorothy A. Johnson Center on Philanthropy and the Greater Houston Community Foundation, 21/64 is excited to present the Report - Next Gen Donor Learning: Lessons for Effective Programs from Houston and the Field. Everyone involved in philanthropy needs to do a better job of helping rising, powerful major donors become the kind of informed, strategic, committed donors we all need them to be. This report seeks to help the field do better in guiding these essential next gen donor learning journeys by offering guidance on designing effective programs for them.

Available Now

Beyond giving: Generation Impact and the crises of 2020

Alliance Magazine - October 21, 2022.  We’ve been conducting research on the next generation of major donors for a decade now, reporting our findings about this group we call ‘Generation Impact‘ in Alliance and elsewhere. We’ve argued that these Gen Xers and Millennials who have the capacity for big giving – either from their own wealth creation or because of the historic wealth transfer – promise to be the ‘most significant donors in history’. Members of this cohort find themselves with unprecedented resources and are choosing to address societal ills earlier and throughout their lives. They are also figuring out their philanthropic identities during an historic evolution of the methods of achieving impact – and show a strong desire to drive that change even faster.

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In Their Own Words: Four Next Gen Donors Reflect on 2020

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Four Ways Next Gen Donors Responded to 2020

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Exploring Next Gen Donors

Given that the next gen stands to become the most significant donors in U.S. history and will shape our world in profound ways, this tool is an opportunity for the families and professionals who support next gen to ask them key questions about the donors they are becoming, as well as for next gen donor’s own self exploration. This deck of 50 question cards can help users to be intentional about their choices, strategic in creating action plans, and effective in exploring their philanthropic approach with others. Each card features an open-ended question inviting users to discuss role models, impact, generational giving, values and aspirations in an accessible way. The discussion questions provide facilitators and users alike with a unique forum to find comfort and understanding and help foster dialogue concerning this complex topic.

Available Now

Time, Talent, Treasure & Ties

We all have resources we can contribute to make a difference in the world. As next gen donors, you have them as well. You want to think proactively about how you can make the most impact while giving in a way that feels meaningful. In this interactive exercise, developed by 21/64 in partnership with the Greater Houston Community Foundation, participants examine how they gave their time, talent, treasure and ties in the past year and begin to formulate a plan that aligns their four T's with their values and vision for the year ahead.

Available Now

Generation Impact--Audio Book

After 2 years, Generation Impact is still a best-seller. To date, over 15,000 copies have sold and the authors have delivered over 100 book talks across the United States and counting. Today, we are thrilled to announce Generation Impact's audiobook release! An audiobook is a great alternative for those on the go. Now you can listen during chores, errands, exercising, meal prep, etc.

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Tips: Engaging Generation Impact as Teens

In the course of researching and writing Generation Impact: How Next Gen Donors Are Revolutionizing Giving, we were struck by how often the donor education and philanthropic identify of those we surveyed and interviewed began forming in their teens. While there are other helpful resources in the field of “youth philanthropy,” the material here is based specifically on what we learned from our research on Gen X and Millennial major donors— those who make up what we call “Generation Impact.”

We share insights here into how they watched, learned, and participated in philanthropy as children and teens in ways that shaped—and continue to shape—them as donors. We present nine practical tips intended for anyone seeking to support and engage teen next gen donors, and we include some quotes from our research interviews to illustrate these tips.

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NEW!
Engaging Generation Impact: Best Practices for Advisors

As an advisor, you will need to build authentic relationships with "Generation Impact" in order to win and/or retain their business. Building on the research and analysis presented in our book, Generation Impact: How Next Gen Donors Are Revolutionizing Philanthropy (Wiley, 2017), this guide is for professional advisors of all kinds—in the fields of finance, legal, accounting, family offices— and others who serve next gen, through big firms or independently, as well as those who provide philanthropic counsel. Our goal is to report to you what we discovered from research on these next gen, and to help you devise appropriate ways to engage them. We’ll review the most relevant themes, data, quotes, and findings for advisors from our book, and then build on that with exclusive new content. Our hope is that you will discuss these best practices within your firms and among colleagues and then take action, as your action is what will ultimately fulfill the primary goal of our research: to help us all capitalize on the tremendous potential of this rising generation and their historic opportunity to move the needle on the world’s most pressing problems.

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NEW!
Engaging Generation Impact: Best Practices for Families

Building on the research and analysis presented in our book,  Generation Impact: How Next Gen Donors Are Revolutionizing Giving (Wiley, 2017), this guide offers specific ideas and implications for working closely with your next gen. It provides best practices and highly practical takeaways for engaging and supporting next gen donors as they figure out their philanthropic roles and prepare to launch their own giving efforts. We’ll summarize how the next gen learn best, and who or what influences the development of their values and interest in—and approaches to—philanthropy. We’ll review our most relevant themes, data, quotes, and findings for families and those who work closely with them, and then build on that with exclusive new content.

Enter your email address to download free PDF.

NEW!
Engaging Generation Impact:
Best Practices for Nonprofits & Fundraisers

The purpose of this guide is to help you with this crucial task of engaging the donors that we call “Generation Impact.” Building on the research and analysis presented in our book, Generation Impact: How Next Gen Donors Are Revolutionizing Giving (Wiley, 2017), this guide looks at the specific implications for nonprofit professionals and fundraisers. It provides best practices and highly practical takeaways that will help you rethink and retool your donor engagement strategies for next gen major donors.

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GENERATION IMPACT Discussion Guide

Unpack the insights of Generation Impact with others and start putting your learning into action with this free, downloadable Discussion Guide. This 24-page PDF guide features additional commentary from the authors, discussion questions per chapter, and Next Steps exercises. Great for:

  • Book clubs
  • Lunchtime roundtables with staff & professional groups
  • Informal gatherings of donor peers, friends & family
  • Individual reflection and journaling
  • Twitter & Facebook book groups, online discussion boards, and more.

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We wish to thank the Bill & Melinda Gates Foundation for their generous support of the Best Practice and Discussion Guides as well as Time, Talent Treasure & Ties and other upcoming multigenerational philanthropy resources.

Get Updates on New GENERATION IMPACT Resources.

Generation Impact Speaking & Events

Coauthors Sharna Goldseker and Michael Moody are engaging speakers who are skilled at transforming complex information and research into simple, actionable knowledge. As the thought leaders in the field of next generation philanthropy today, they will enhance your professional conference, corporate event, or other gathering with the best insight available today—and a touch of fun and wit. They are available to speak separately or as a team. Learn more about inviting the authors to speak to your event.

Next Gen Donor
Retreat

One of the most striking characteristics of Generation Impact is how much next gen donors value and benefit from opportunities to meet with and learn alongside their peers. For years, 21/64, Inc. has been helping to convene peer events for next gen donors that foster networking and learning as well as opportunities to give within a peer group model. Our NextGenDonor Retreat is designed specifically to help you access your donor peers and experience philanthropy in a new way. Consider registering for our next event.

101: Multigenerational
Training

Philanthropic advisors, nonprofit professionals, investment advisors, family office staff and more can take their understanding of Generation Impact to the next level by learning practical, proven ways to better engage with next gen donors as they begin to make their presence felt. Our 2-day Multigenerational Training course uses an interactive, small group approach to add new tools to your toolbox and enhance your relationships with clients. Consider registering for our next session.

For bulk and special sales, please contact [email protected]

Checkout out more ways you can take advantage of Generation Impact:

  • BRING IT HOME. Host an Author Talk for your community. Email [email protected] to learn more
  • GIFT THEM to donors, clients, colleagues and board members. Receive a bulk discount on orders of 30+
  • GET CONTENT for your book clubs and events. Download free resources for advisors, families, and fundraisers
  • LEARN MORE by emailing [email protected]

Bring a Generation Impact Author to Your Next Engagement

Testimonials.


The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.

Joline Godfrey
Author, Raising Financially Fit Kids

21/64
2021-03-17T17:42:58-04:00

Joline Godfrey
Author, Raising Financially Fit Kids

The new book by Sharna Goldseker and Michael Moody won’t be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the ‘next generation’ to what Goldseker and Moody reveal is the ‘now generation’—that generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom—and fix.
From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

21/64
2021-03-17T17:39:49-04:00

Carol Larson
Trustee Emerita, Former President and CEO, The David and Lucile
Packard Foundation

From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The ‘next gen’ have an important role to play in guiding philanthropy’s course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment.
Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:36:40-04:00

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

Generation Impactis a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.
Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

21/64
2021-03-17T17:32:41-04:00

Peter Singer
Ira W. DeCamp Professor of Bioethics, Princeton University
Author, The Life You Can Saveand The Most Good You Can Do

Philanthropy is changing, and with it, the world. Generation Impact demonstrates, with data and vivid personal stories, that Gen Xers and Millennials are aligning their values, their giving, and their lives. This is a must-read book for anyone concerned with the future of philanthropy.
With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

21/64
2021-03-17T17:41:47-04:00

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, and Family:The Compact Among Generations
Co-author, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

With great abundance comes great responsibility. In Sharna and Michael’s stunningly important book we have a deep and learned look into how (with ‘engagement’) and why (‘to achieve impact’) Gen Xers and Millennials are becoming today’s philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.
When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

21/64
2021-03-17T17:22:11-04:00

Kay Sprinkel Grace
Consultant, Author, and Founder, Transforming Philanthropy
2020. AFP Global Fundraising Professional of the Year

When my clients and students express curiosity or frustration about engaging Gen Xers and Millennials in philanthropy, I tell them that the ‘go to’ book is Generation Impact. This book has been a refreshing guide and resource for me and so many. The insights and profiles in the book are framed with solid philanthropic analysis and a generous supply of informed observations. Of particular importance to me is the exploration of the continuing persistence of values as a primary motivator for Gen X and Millennial philanthropy—as they have been for centuries.
Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

21/64
2021-03-17T17:29:21-04:00

Ai-Jen Poo
Director, National Domestic Workers Alliance
Co-director, Caring Across Generations
Author, The Age of Dignity: Preparing for the Elder Boom in a Changing America

Generational change is upon us, and Goldseker and Moody have spent years finding out what drives those best positioned to fund social change. What better way to understand next gen donors than hearing their stories first-hand in order to become effective partners in organizing, supporting, and advocating for the rights of those who need it most.
Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

21/64
2021-03-17T17:35:30-04:00

Mark Kramer
Co-founder and Managing Director, FSG
Senior Lecturer, Harvard Business School

Anyone who participates in philanthropy—whether as supporter or recipient—needs to understand the profound changes that are being led by a new generation of donors. The fascinating first-person essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy’s future.
The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

21/64
2021-03-17T17:33:52-04:00

Mae Hong
Vice President, Rockefeller Philanthropy Advisors

The updated edition of Generation Impactcomes at a critical juncture for the increasingly complex and uncertain times we’re living in. The world has changed dramatically since it first came out only a few years ago, and the new preface offers an important ‘sense-making’ perspective about how next gen donors are responding to societal upheavals and existential crises. The Best Practice Guides are provocative and insightful, as well as practical and realistic. I will be referring to them often as thedefinitive playbook for engaging next gen donors and changemakers as they rise to meet the moments of our time.
Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

21/64
2021-03-17T17:38:13-04:00

Howard W. Buffett
Associate Professor, Columbia University
Co-author, Social Value Investing: A Framework for Effective Partnerships

Today’s emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody’s work, which uncovers the motives and approaches driving today’s new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights.
In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.

Janine Lee
President and CEO, Southeastern Council of Foundations

21/64
2021-03-17T17:30:56-04:00

Janine Lee
President and CEO, Southeastern Council of Foundations

In Generation Impact, Michael and Sharna offer a compelling analysis of how Gen X and Millennials are already revolutionizing giving—and will continue to do so for years to come. In a time of deep inequity and great need, these rising generations are set not only to change the face of philanthropy, but also the practice of it, transforming the future in ways both exciting and promising. Generation Impactdoes more than inspire; it also serves as a practical guide to engaging the next generation of giving.
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