21/64 // Strategic Multigenerational Collaboration

21/64 is a non-profit consulting division of the Andrea and Charles Bronfman Philanthropies. Based in our New York offices, 21/64 offers services to individuals, families, businesses, foundations and federations in times of generational transition - including consultation, resource materials, networks and communication vehicles.

21/64 specializes in what we call our multigenerational approach. In this era, when there are four generations above the age of 21 around corporate and philanthropic tables, multiple generations must learn to understand each others' “generational personalities,” motivational values, and visions. We facilitate the process of values clarification, strategic visioning and communicating to help multigenerational families define and achieve their individual and collective goals.

Our services can be applied broadly or tailored to address Jewish questions specifically.

Philosophy
As family foundations and businesses are handed down through the much-discussed “transfer of wealth,” there is an increasing need for clarity, efficiency and strategy around multigenerational collaboration.

As many funders engage their children and grandchildren in family enterprises such as business and philanthropy, the challenges of operating with multiple age cohorts and perspectives can, and often do, arise. 21/64 offers a set of methods and tools to assist families during these times of generational transition.

21/64 works with clients on next-generation and multigenerational strategies through three hands-on approaches:

Consult with families, foundations and federations in customized workshop settings with uniquely developed tools to facilitate the process of next-generation or multigenerational communication and cooperation.

Convene networks of peers, such as young funder groups, who explore their legacies, next-generation questions, and identities alongside young people with similar experiences.

Communicate through newsletters, research reports, and articles exploring generational issues for funders and professionals working with multigenerational families.

21/64 Means Multigenerational
Many people have asked us what 21/64 means. The name is a symbol of our multigenerational approach to family collaboration. “21” symbolizes the time when young people come of age, and “64” an age at which people begin to think about their legacies. Together “21/64” describes the approach we take to the challenges and opportunities of helping multi-generation members of family enterprises relate to one another.

Our work is conducted in partnership with FJC: A Foundation of Philanthropic Funds.