At 21/64, we understand the unique skills and perspectives the next generation can bring to the philanthropic community. However, the prospect of engaging the next generation can be daunting. Next-generation family members have grown up with access to broader opportunities fueled by information technology, increased diversity and global connectedness. The questions they ask, language they use, and even their values and priorities change the way the family communicates. The more a family is able to see that “involving the kids” does not only mean adding children to an existing system, but rather shifting the family paradigm to become multigenerational--embracing what each generation brings to the table--the better prepared they will be for the next phase of the foundation’s evolution, and for meeting the needs of the 21st century.
To hear more about some of our Next Generation programming click here.
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What's New
Picture Your Legacy
Deciding on an approach to funding is a critical task; in philanthropy, one must consider where the soul meets the business plan. This deck contains 52 colorful images designed to spark discussion among funders of any generation, facilitating greater understanding of an individual and groups’ philanthropic identity and aspirations.
Picture Your Legacy iPhone app
A companion piece to the printed deck of images, our new iPhone app is designed for users to search the image database, tag chosen images with keywords and notes, and send their choices to others.
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Featured Article
Funding as a Family
Credit Suisse, 2010
Explores the opportunity and challenges inherent in engaging the next generation in charitable giving. Through case studies, the report details recommendations for how families can work together to build thoughtful and effective family philanthropies.
Values as Visuals
PhilanTopic, June 2010
Picture Your Legacy featured in Philanthropy News Digest.
Trading Power
Ambrose Clancy, January 2010
Eighteen interviews with philanthropic leaders who talk about what the next generation has to offer in exchange for what seasoned leaders can provide.
